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China Grill World Cuisine
We launched China Grill from a single property to an international chain by clearly defining the brand.
We managed all points of contact with the consumer over 6 years.
Custom Menu Covers
Local Restaurant A Table for the City
We launched to critical aclaim in NYC's Theate District.
High end cuisine and a distinct brand message - right down to the custom metal menu covers.
We managed all points of contact with the consumer.
NY Magazine Ad
Guastavino's Meet me under the bridge
We were brought in to revive a slumping NYC restaurant in created by Terrance Conran. We highlighted the historic space and atmosphere as well as Daniel Orr's cuisine.
We created advertising and promotions to build traffic.
NY Times Ad
Business Card Holder Promotion
Concierge Program Card
We branded a Times Square Japanese restaurant by creating the logo and initial branding materials.
Nong Pacific Frensh Cuisine
We repositioned the restaurant and exciting new menu with new identity materials and a delicious way of describing the cuisine.
Logo/Identity and Style Guide
St. Marks Place Miami
We went through a naming process to chose a unique name and personality for a new Miami restaurant.
design, direct mail, and promotioal designs for a unique cooking and tasting experience in NYC